Share Survey Methodology and Sampling Frame.docx - 451 KB

Share Survey Methodology and Sampling Frame.docx - 451 KB

Survey Methodology and Sampling Frame

Survey Methodology and Sampling Frame

Introduction

In the present years, the Food Discount Retailing in Greater London has risen to record levels. This has followed a time of gradual rise in the number of stores and also greater favorable trading conditions for the discounters which ultimately resulted in the global financial problem and recession during the late of the 20th century.  The deep discounters have got attractive growth prospects though the market share has dropped slightly in these few months in the store networks of Greater London. The main aim of this paper is to see that where the discount retailers could expand in the future, basically by WM Morrison.

Task 1

P1.1 collection of primary and secondary data

Data are considered to be the basic input in any decision making process in business. The collection of primary and secondary data is very essential in order to undertake proper business decision.

The data which is collected for the first time in order to conduct the research is called primary. The primary data helps a researcher to conduct the research by analysing the current data collected from the research.  The primary data collected in the research will help to address the targeted problems. The primary data is useful for current as well as future studies. The primary data collected can be examined and interpreted by the marketing based on their needs. The primary data is considered to be a very essential tool as they are accurate for analysis. However, the collection of primary data requires great effort of the researcher and is quite time consuming. The primary data collection is also expensive

In the course of market research, the plan for collection of primary of consumer behaviour will involve survey questionnaire which is helpful in deriving knowledge on a matter or a process. We will get a number of solutions from the questions placed on the survey conducted, in a survey questionnaire. The questions will be asked to the people targeted and their responses will be counted for the purpose of reaching a decision and thereby after researching it will help the management of WM Morrison to set the plans and ideas thereby.

Different customer bases have been profiled in Yorkshire and London and the growth of the discounters has also been plotted in Greater London. This will help to throw questions on the target users and non-users regarding their primary food destination.

Secondary data can be defined as the data which has been gathered previously for some another purpose. Thus, secondary data is the data which is being reused. The collection of secondary data required less effort of the researcher. The collection of secondary data is time saving and is not expensive. The secondary data can be gathered from internet, books, magazines, journals.

In the current scenario, the management of Morrison’s can gather the secondary data from journals, internet and web about the different ways to provide food discount retailing that will be able to satisfy their customers.

P1.2 survey methodology and sampling frame used for a survey

In relation with the plan selected to undertake the Food Discount Retailing in Greater London, the management can decide to initiate a survey that will accumulate the opinions of the potential users or non-users of Discount Food Retailers. The survey will be initiated rigorously to accumulate and produce the unbiased views of the target people which in turn will help in getting an idea that whether undertaking the Food Discount Retailing in Greater London will be a helpful step to meet the price wars and also the edge of competition (Groves, 2004).

The management have decided to conduct the survey on nearly 200 people including users and non-users of Discount food retailers, and ask them the below selected questions face to face and their views will be accumulated as responses for the research and that will be used for future analysis by the company. A presentable questionnaire has been framed for carrying out the survey. A questionnaire has been prepared to pick the response of 100 randomly selected people. The survey questionnaire will be set in such a way that the people can easily answer them and the questions are not confusing to them.

Sample frame is said to be the selected quantity of the population upon whom the survey will be taken. The sample frame selected for the purpose of conducting the survey is 100 users and non-users (Mäkelä and Huhtanen, 2010).

P1.3 Questionnaire for a survey

A questionnaire is regarded as a set of questions that are mainly used for the purpose of conducting a survey. Designing a questionnaire requires a definite purpose. The questions that are included in a questionnaire are asked to a selected sample population in order to get their opinion, which are very vital for the market (Survey Questionnaire, 1981). The framing of a questionnaire include three important steps, which are mentioned below:

• Simple and easy to understand
• Direct
• Relevant to the issues.

Everything has its advantage as well as disadvantage. In this case, preparing a questionnaire also includes both the advantages and disadvantages. The advantage of using a questionnaire for conducting a survey is that one can ask various questions to the public over a single topic. On the other hand the disadvantage of using questionnaire is that it is a time consuming activity (Brace, 2008).

In this case, the management of WM Morrison is undertaking a survey with the use of questionnaire. It will contain various questions that will be asked to the selected population and mainly the purpose of the questionnaire is to gather the opinion of the sample population regarding their attitude and behavior of food discount retailing.

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Risk Management Committees

This is a solution of Risk Management Committees  in which we discuss Developing business IT strategy can help your company cope with aging systems and limited resources that can lead to fragmented IT solutions.

Introduction

Risk management is one of the necessary elements of an organization, which ensures a safe environment for the employees who are working in it. It is necessary to have a risk assessment plan because, this plan will ensure that the potential threats are being mitigated and the company is having a proper development in the market where it is performing. There are many methodologies, which can be applied for mitigation of issues, but a proper evaluation is necessary before making any kind of approach. In this regard, it is important to have a plan for situational analysis and implementation of relevant methodologies for proper kind of development. The assignment is going to focus mainly on the aspects that are relevant in risk management and in the later part Walmart will be incorporated as risk management implementable organization.

Mission of Risk Management Committees

The main mission of the company Walmart is to have a good growth in the highly competitive market. It is possible if the company makes sure that, the entire internal segment is working in accordance with the needs of the market. The risk factors that are present in the internal part of the company need to be checked strategically. The management needs to ensure that the entire company is working as a group to mitigate the risk factors that are present in the system (Speights, Downs, & Raz, 2017). In this context, one thing needs to be ensured and that is assessment of the risk finding measures. Therefore, the mission of the company should be mitigating the risk factors which are potent enough to harm an employee.

Vision

From the initiation phase, the company was focusing on the aspect that was related to proper kind of situational management. In this context, risk management is a necessary aspect and that is why the vision of the company is important to be highlighted. The company looks forward towards development and in this context; the company has to analyse the factors which might cause major risk to the entire internal environment (Kerzner & Kerzner, 2017). The company wants to keep the reputation of the company intact and in this regard, the company has to take necessary steps for a proper kind of risk management.

Goals

The main goal of the company is to earn more revenue and give customers what they need in the most affordable rate. In this process, the company has to minimize the costs that are occurring in the medium. There are many cases where it is seen that the company took revolutionary steps to mitigate the issues that were being faced by them. In this regard, the company has to make sure that the employees are working in a proficient environment without any risk factors. Therefore, it can be stated that the goal of the company is to find out the issues that might cause harm to the employees by causing fatal accidents. In this aspect this can be argued that the risk managementhas a good relationship with company background betterment and revenue generation.

Objectives

The main objective of the assessment is to address certain risk mitigating measures to the company so that it can have a better kind of effects on the development of the organization. There are few objectives that can be taken under consideration in this aspect. The development of the company ambience is one of the most necessary things, which can be taken as an objective (Patti et al., 2017). Another objective is ensuring a safe environment to the employees so that they can increase the productivity rate.

Stake holders

The main stakeholders of a company are those people who get affected due to implementation of different kind of organizational policies. In this regard, Walmart is one of the major companies, which have the effective customer affecting nature with its decision-making. In this context, the stakeholders are mainly customers, employees, stock holders, management, partners who are working with the company and many others. The main thing that needs to be focused is how the company is focusing on the different kind of approach strategies. The risk management process affects the stake holders too and in this case the stake holders can be divided into different kind of segments (Panmore Institute, 2015).

Management’s decision affects the employees who are working in a risk free environment. The decisions related to risk management raises the trust of an employee and this blows a great impact on the development of the entire organization. The employees have a good kind of communication within each other and this risk mitigating features helps in developing a proper communication with the customers too. Risk management helps in developing a proper kind of relationship that affects all the stake holders of the organization. Walmart needs to focus on ensuring sustainable growth in the stakeholders’ list to have an effective progress in the current market.

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Teacher premium should be limited to 2%, says the government

Teacher premium should be limited to 2%, says the government

State Minister of Education Diminish Hits has indicated that teachers in England will need to add up to 2% next year.

Extremely Disappointing '

The National Association of Teacher Secretary General Paul Whiteman said a 5% wage increase was "vital if we had to enter the UK's ongoing recruitment and teacher training pipeline." "After years of shrinking public sector salaries, it is embarrassing for the government to impose another, this time by 2%," he said. Last week, the Department of Education introduced wage increases in three groups, 3.5 per cent for classroom teachers and 2.5 per cent or 1.5 per cent for senior leaders, which, Whiteman added, "gave a real wage reduction for all, but one-third of teachers, including the most experienced staff and leaders. " The Association of Secretary General of School and College Leaders Geoff Barton said it was extremely disappointing that the government had said a 2% increase was affordable by school budgets when it was not absolutely incidental. "Student fundraising has fallen by 8% in real terms over the last eight years, including cuts of more than 20% in financing six schools," he said. And this has led schools to absorb a number of cost pressures without any other funding, leading to budgets and deficit cuts. "To say that schools can now afford another infinite cost pressure not only adds insult to injury, but sets standards in education," he added. Barton.